(2) Fold the top of the letter down to within 3/8 inch of the crease you made in step 1. Then make the second crease. (3) The creased edge made in step 2 goes into the envelope first.10 Ways to Market Your Small Business on a Shoestring Budget. – Small business marketing services are just the start. Here are ten marketing strategies that can help you market your small business on a shoestring budget. 1. Craft an elevator pitch. You should be marketing all the time – wherever you are. Therefore, you need a compelling elevator pitch.